Johannes Dietzel

Hey there,


I’m Johannes, a German marketer & entrepreneur who has made sunny San Diego his home! I am here to help you grow your brand internationally. Online, and offline.

Currently, I lead the Marketing & Growth team at Protectli.

Through a career in both Germany and the US, I have been helped grow different companies in foreign marketplaces. I have found that I am at my best when I can combine my own background and skillset as an expat with helping others succeed. The handbooks you will soon find on my site here are a part of this and I hope they inspire others to take the leap also.

After studying abroad in San Diego in 2006, I knew I found my home. Living abroad is often rewarding and challenging at the same time, but I wouldn’t want to change any of it as it got me to where I am now. Over the years, I have made incredible experiences that otherwise would not have been possible:

  • Working for the international team at a large sports technology firm in San Diego. We helped people get more active around the globe, promoting events like Ironman or The Color Run.
  • Starting our own tech company, raising $1+ million in startup funding, and running it for 4.5 years.
  • Joining the team at Protectli and helping to grow the company internationally, 3x our revenues in 2.5 years.

I have also worked with several clients on all parts of the product lifecycle to sell products on Amazon marketplaces around the world.

Let’s connect

Want to chat about marketing, moving abroad, or growing your own product internationally? I am always down to chat.